Orchid is the holding company of Godiva Japan and Pierre Marcolini, the two renowned, premium chocolate brands in the world. Established in 1926, Godiva is one of the most well-recognized premium chocolate brands in the world, with a global footprint in over 100 countries. Godiva Japan has the largest market share in the Japanese premium chocolate market, with more than 90% brand recognition and more than 400 shops all over the country. Pierre Marcolini was established in 1995 by the award-winning chocolatier, Mr. Pierre Marcolini, and is the most reputable premium chocolate brand in Belgium, with 44 shops mainly in Europe, Japan and China.