Coway

Leading health appliance rental and service company, with over 50% market share

coway
Over 5.7 million

customer accounts

Coway is Korea’s largest consumer health appliance rental and service company, with 5.7 million customer accounts and 98% brand awareness. Coway has dominant leadership in nearly all its key products: water purifiers (#1, with 45% market share), air purifiers (# 1, with 40% market share), electronic bidets (#1, with 40% market share), water softeners (#1, with 72% market share) and mattresses. Coway has a sales and service network of 13,500 “Codys,” who make regular in-living room visits of customers.

  • Seoul,
    Korea

    Headquarters

  • MBK
    Partners II

    Fund

  • January
    2013

    Investment Date